Schooled in print and experienced in digital, I am a creative specializing in social media strategy and content creation. With 12 years in the design game, I am passionate about building brand affinity and expanding reach on social channels. Driven by data and consumer behavior, I strive to create thumb-stopping moments that evolve with the social landscape.
Outside the office, I am camping the PNW and beyond with my #chestscrapers crew.
My mantra: Work Hard. Be Nice.
SPECIALIZATION
Emerging Technology, Social Media Marketing, Art Direction, Content Strategy, Content Creation, Digital Design, Photo Shoots
EXPERIENCE
ART DIRECTOR, SOCIAL MEDIA // MAY 2019 - PRESENT
Fitbit (part of Google) // Portland, OR
Growing Fitbit's social media presence by building cohesion, injecting some personality while being nimble no matter what the world throws at us.
ART DIRECTOR, SOCIAL MEDIA // JUL 2017 - APR 2019
Sutter Health // San Francisco, CA
Rebranding Sutter Health's presence on Facebook, Twitter and Instagram – to simplify healthcare, produce engaging stories and thoughtful conversations with wellness in mind.
ART DIRECTION & DESIGN // MAR 2008 - PRESENT
Freelance // San Francisco Bay Area, CA
Establishing brand assets across web and print to increase awareness for non-profits,
start ups and SMBs.
FREELANCE ART DIRECTOR // DEC 2016 - JUL 2017
SigFig // San Francisco, CA
Using data-driven insights to develop engaging marketing communications across all platforms, both digital and print for partner brands.
FREELANCE ART DIRECTOR // AUG 2016 - DEC 2016
LucidMedia // Los Angeles, CA
Leading brand, design and content development to support a product launch.
ART DIRECTOR // DEC 2014 - OCT 2016
Vayner Media // New York City, NY
Storytelling across social media platforms like Facebook, Twitter, Pinterest and Snapchat using insights and analytics to build creative campaigns that drive business results.
SENIOR DESIGNER // SEP 2011 - NOV 2014
FleishmanHillard // San Francisco, CA
Developing visual communication strategies for clients of all sizes, across a breadth of industries, including Fortune 100 clients.
EDUCATIONAL CONSULTANT // APR 2010 - SEP 2011
Private // San Francisco Bay Area, CA
Conducting research and creating individualized plans, visual modifications and learning aids for students.
VOLUNTEER
TECH ADVISORY BOARD MEMBER // OCT 2017 - PRESENT
De Anza High School // El Sobrante, CA
MENTOR // OCT 2017 - MAY 2018
AIGA + Visa 2017 Mentorship Program // San Francisco, CA