Schooled in print and experienced in digital, I am an Art Director specialized in social media strategy and content creation. With 10 years in the design game, I am looking to make some magic while having fun.

I am passionate about developing brand awareness through integrated digital strategies leading with social media and mobile first. Knowledgeable about consumer behavior and trends, I strive to create memorable moments for brands across various mediums and social platforms.

I get excited about emerging tech, fried foods, geometric patterns, and a great storyline. Outside the office, I am camping California and exploring beyond with my big-boned dachshund, Salem.

My mantra: Work Hard. Be Nice.

Please message me for a password or if you want to talk shop/roller skating/travel.
haneyroasted@gmail.com


SPECIALIZATION
Emerging Technology, Social Media Marketing, Art Direction, Content Strategy, Content Creation, Brand Development, Out of Home Ads, Campaign Development, Digital + Print Design, Photo Shoots, Presentation Design

EXPERIENCE
ART DIRECTOR, SOCIAL MEDIA // JUL 2017 - PRESENT
Sutter Health // San Francisco, CA
Rebranding Sutter Health's presence on Facebook, Twitter and Instagram – to simplify healthcare, produce engaging stories and thoughtful conversations with wellness in mind.

ART DIRECTION & DESIGN // MAR 2008 - PRESENT
Freelance // San Francisco Bay Area, CA
Establishing brand assets across web and print to increase awareness for non-profits,
start ups and SMBs. 

FREELANCE ART DIRECTOR // DEC 2016 - JUL 2017
SigFig // San Francisco, CA
Using data-driven insights to develop engaging marketing communications across all platforms, both digital and print for partner brands.

FREELANCE ART DIRECTOR // AUG 2016 - DEC 2016
LucidMedia // Los Angeles, CA
Leading brand, design and content development to support a product launch.

ART DIRECTOR // DEC 2014 - OCT 2016
Vayner Media // New York City, NY
Storytelling across social media platforms like Facebook, Twitter, Pinterest and Snapchat using insights and analytics to build creative campaigns that drive business results.

SENIOR DESIGNER // SEP 2011 - NOV 2014
FleishmanHillard // San Francisco, CA
Developing visual communication strategies for clients of all sizes, across a breadth of industries, including Fortune 100 clients.

EDUCATIONAL CONSULTANT // APR 2010 - SEP 2011
Private // San Francisco Bay Area, CA
Conducting research and creating individualized plans, visual modifications and learning aids for students.

VOLUNTEER
TECH ADVISORY BOARD MEMBER // OCT 2017 - PRESENT
De Anza High School // El Sobrante, CA

MENTOR // OCT 2017 - MAY 2018
AIGA + Visa 2017 Mentorship Program // San Francisco, CA

Resume PDF

 

CLIENTS
Abbvie
Abbott
Acuvue
AT&T
Bayer
BMW
Budweiser
Clarisonic
EA
GoPro
Hyatt
Johnson & Johnson
Kaiser Permanente
Makeup.com
Mountain Dew
Naked Juice
Omidyar
PG&E
Ross
Safeway
Salesforce
Samsung
Starbucks
Sutter Health
Visa