Father’s Day Snapchat Campaign

Role: Art Director, content development, pre-production through post-production

Challenge: AT&T wanted to create a memorable campaign for Father’s Day that engaged younger, tech savvy people and positioned AT&T’s mobile devices and accessories as great gifts for Dad.

Solution: Snap ads were placed across highly visited Snap Discover channels in the weeks prior to Father’s Day. AT&T leveraged Snap ads web view format to incorporate interactivity and encourage young people to engage.