Product Launch

Role: Art Director

Challenge: To introduce Dear North's new product to the market with a strong, cohesive visual identity, optimized from the ground up for today's mobile-first audience. The goal was to ensure immediate engagement and a seamless user experience across all digital touchpoints.

Solution: I led the art direction for all digital and print collateral, prioritizing a mobile-first approach to ensure optimal viewing and interaction on smaller screens without compromising design integrity on larger formats. Key assets developed included:

• Splash Page to build initial excitement.

• E-commerce website for a seamless purchasing journey.

• Email Template for direct customer communication.

• Content Calendar for consistent social platform engagement.

• Sales Sheet for internal and external sales teams.