@fitbit Social Media

Role: Art direction, pre-production through post-production

Challenge: Build traction and awareness with a younger audience (Millennials and Gen Z) to increase Fitbit’s relevance on @fitbit instagram.

Solution: Developed a social strategy with a mix of product, lifestyle and UGC content showcasing how Fitbit fits into your fitness journey by adding in inspirational, educational and on trend content to keep Fitbit top of mind and relevant.