Google Gemini Live
Google Gemini Live on Pixel 9 | Now We’re Talking
Role: Art direction, pre-production through post-production
Challenge: Support the Fall 2025 Now We’re Talking Campaign launch with a social media campaign that highlights how Google Gemini, particularly its "Live" conversational mode, integrates seamlessly into everyday life. For many consumers, "AI" remains an abstract concept, often associated with sci-fi or complex tasks. Google Gemini Live is an advanced feature that's hard to grasp without seeing it in action.
Solution: We leveraged a diverse range of talent and creators. These individuals were chosen for their authenticity and ability to embody a specific use case. The conversations with Gemini Live were designed to sound natural, with interruptions, clarifications, and even playful banter, reinforcing the "Now we're talking" tagline.