Doubleshot Organic Social

Role: Art direction, content development, editing

Challenge: The ready-to-drink coffee market was already competitive, with many existing energy drinks, protein shakes, and coffee brands. Starbucks needed to clearly communicate the unique "coffee + protein" benefit to its target audience of active, on-the-go male millennials.

Solution: Created high-quality images and short videos featuring the Doubleshot Coffee & Protein in aspirational, active scenarios. This helped blend the functional product into their established aesthetic.