@sutterhealth Social Media

Role: Art direction, content development, editing

Challenge: To differentiate Sutter Health's brand from competitors who also touted quality care and expertise.

Solution: This was an opportunity to humanize the brand and simplify healthcare terminology by rebranding Sutter Health’s social media. Visuals conveyed Sutter Health’s new "pioneering spirit" and emotional connection in a fresh, engaging way, without being overtly clinical or cold.